Ethos Logos and Pathos in Squealer free essay sample

OK. In the book The Animal Farm Squealer, the pig, shows some amazingly intricate attributes. His capacity to convince the creatures to do or think anything is inconceivable. Squealer got even the creatures to accept that Napoleon was a decent pioneer, which we as a whole know isn't correct, for numerous years. I trust Orwell made Squealer to get us to see how controlled the individuals of Russia were, during circumstances such as the present. Orwell composes â€Å"†¦Squealer would converse with tears moving down his cheeks†¦ â€Å", indicating squealer knows about abstract gadgets and how to utilize them (Orwell100). Clearly Squealer is tricky and brimming with himself realizing that he is more intelligent than different creatures. Ethos is the capacity to create validity for a source, or like, a commercial or something. Squealer utilizes Napoleon’s believability of being their â€Å"savior† to persuade the creatures not to revolt and to stand consistent with Napoleon. Just by the way that Squealers talks were articulate nobody at any point addressed him lying or faking the creatures presumed nothing. We will compose a custom article test on Ethos Logos and Pathos in Squealer or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Creatures were resolved to buckle down (Orwell 85). Squealer utilizes the historical backdrop of the ranch to attract the animals. Sentiment is the capacity to take advantage of audience members emotions. Squealer utilizes a lot of feeling. At the point when Squealer cries during his discourse he is indicating poignancy (Orwell100). His capacity to cry on line like that is wonderful. Squealer has got everybody in their sentiments. Squealer endeavors to persuade all regarding the animals that their life is better than it was with rancher Jones. A case of Squealers tenderness would be â€Å"Besides in those days they had consistently been slaves and now they were free, and that had a significant effect, as Squealer didn't neglect to point out† (77). Logos is convincing by the utilization of thinking. Logos likewise alludes to rationale and the viability of its supporting proof. Squealer much of the time presents logos, a model would be â€Å"â€Å"It had all been demonstrated by archives which he deserted him and which we have just barely discovered† (55). Squealer every now and again presents â€Å"evidence† to show different creatures that life is preferable now over it was previously. The main part of the creatures in the story trust him despite the fact that we as a whole realize that the ‘’statistics’’ were phony.

Comparing Judaism and Islam Essay

Judaism and Islam are two of the world’s most established, and biggest monotheistic religions. These religions share an assortment of customs, convictions, and even practices. And yet, there are sufficient contrasts to cause the two religions and societies to restrict each other significantly. Indeed, even a few similitudes between the two have been the wellspring of contention for a large number of years. Both the Jewish and Muslim confidence trust in one God. Being monotheistic methods simply that, the faith in one God. This is the most evident comparability between the two religions. Truth be told a Muslim is characterized as any individual who says â€Å"There is no God yet God, and Mohammed is the delivery person of God.† and the fundamental belief of Judaism says â€Å"Hear, O Israel! The Lord is our God, the Lord is one.† Judaism and Islam both have Holy Books from which strict lessons are taken. The Muslim Holy Book is known as the Quran, it is spelled in English from multiple points of view Koran, Kuran, this is on the grounds that Arabic is difficult to interpret. The Quran is the expression of God as delighted by the prophet Mohammed. The Jewish Holy Book is alluded to as the Hebrew Bible. The initial five books of the Hebrew Bible is known as the Torah. This is the piece of the holy book spreads out an arrangement of good and strict direct. The Hebrew Bible was assembled in the first century A.D. by rabbis and educators of the Jewish content. The Hebrew Bible and the Quran both set up an arrangement of law for the supporters of the Jewish and Muslim religions. The Hebrew Bible, the book of the Jewish confidence sets up to a greater degree a set of accepted rules, an arrangement of good and strict lead that is known as the halavhah. This tends to how families ought to be run, individual morals and habits, social obligations, and what individuals of the Jewish confidence ought to and ought not eat. Dietary rules are significant in the Jewish religion, everything that is eaten must be Kosher, which means it is readied a specific way. The Bit goes one stage more distant in defining limits for it’s adherents. This book of the Muslim confidence sets the principles for an Islamic state. Likewise there are severe guidelines on ladies, families, and day by day life that are tended to in profound detail in the Quran. Polygamy is acknowledged in the Quran, a man may have no more that four spouses. What's more, ladies are really expected to be for the most part equivalent to men, yet modest. Equality of ladies isn't constantly drilled in some Middle Eastern and Islamic nations. Similarly as with most religions Islam and Judaism have an assortment of occasions. Some are to honor an occasion of the past, some to commend another year, or perhaps the death of a specific number of years. Ramadan, an occasion praised for the most part by Sunni Muslims, occurs during the ninth month of the Muslim year. This was the month when the Quran was delighted for the direction of humankind. During this blessed month Muslims quick and swear off sex during the sunlight hours. It is a blessed time and is paid attention to very. In the Jewish confidence there is a comparable occasion called Passover. This occasion goes on for seven days and commerates the redemption of Israel from subjection. Passover all the more explicitly alludes to the night when the blessed messenger of death disregarded the places of all in Egypt slaughtering the principal conceived of each home that didn't have lambs’s blood around the entryway. During this occasion Jews are allowed distinctly to ear unleavened bread called matzo during the light hours, much like the Ramadan fasting. Jews likewise hold feasts during the initial two evenings of this occasion. A place of love is a significant segment of most religions in our present reality. Islam has the Mosque, a position of petition and instructing. Judaism has the Synagogue, additionally a position of supplication and educating. In both these spots individuals assemble to play out the traditions that are spread out in their strict sacred texts. Not at all like a few religions on the planet today both Judaism and Islam require their devotees to implore on different occasions a day. Jews ask three times each day, once in the first part of the day, once in the early afternoon and once at night. Despite the fact that this training is even more an individual decision than the exacting rules of supplication set in the Muslim religion. In the Quran there are five mainstays of the Muslim confidence: The first is calling of confidence which fundamentally implies a Muslims should continually and transparently declare their confidence. The second is supplication, which happens five times each day. The third is offering donations to the penniless. The fourth is fasting during the Muslim sacred month of Ramadan. What's more, the fifth is the journey to Mecca. The second mainstay of confidence is theâ practice like the Jewish practice. Five times each day Muslims must ask confronting the sacred city of Mecca. This anyway is an exacting supplication, perhaps somewhat unique in relation to the Jewish convention, yet at the same time a similar fundamental idea. Judaism is the most established of the three significant monotheistic religions. The religion started in the hour of Abraham which would have been around 1900 B.C, more than 3,000 years prior. From numerous points of view this has made the Jewish religion and it’s adherents exceptionally solid in their convictions. Islam, then again, was not established until 570 A.D., somewhere in the range of 2,000 years after the start of Judaism. Numerous Jewish adherents will utilize this distinction as a contention. They are the more established of the two religions, thus they were the main individuals in the Holy Land (Israel/Palestine) thus they ought to be qualified for it and nobody else. In any case, Abraham had two children, Issac the pioneer of the Hebrew individuals and Ishmael, the pioneer of the Arab individuals. Despite the fact that not all Muslims are Arab, most of the Muslims in Israel are Arab. So Muslims will utilize this contention by saying that Ishmael was the primary child of Abraham and God disclosed to Abraham that He would deal with his initially conceived, so the Muslims have the same amount of right to the zone as the Jews, regardless of who was there first. Despite the fact that there are numerous similitudes among Islam and Judaism, the couple of contrasts anyway enormous or little appear to extraordinarily exceed the astounding similarities for the a large number of supporters of the two convictions. These distinctions just as the proceeding with contention over the guaranteed place that is known for Israel/Palestine proceed with today to raise the war in the consecrated zone and drive a wedge much further between the two gatherings. The genuinely alarming piece of this is Holy Wars are amazingly difficult to determine. At the point when two gatherings are battling about land that was guaranteed to them by a perfect substance that’s presence can’t even be demonstrated, there aren’t a mess of alternatives for harmony. All the world can do is teach themselves and attempt to acknowledge the various religions and keep on searching for a type of bargain.

How Coaches Help ADHD Students Cope With School

How Coaches Help ADHD Students Cope With School ADHD School Print How Coaches Help ADHD Students Cope With School The Edge Foundation describes their approach to ADHD coaching for teens By Keath Low Keath Low, MA, is a therapist and clinical scientist with the Carolina Institute for Developmental Disabilities at the University of North Carolina. She specializes in treatment of ADD/ADHD. Learn about our editorial policy Keath Low Updated on January 18, 2018 ADHD Overview Symptoms Causes Diagnosis Treatment Living With In Children Hero Images / Getty Images The high school and college years can be a particularly challenging time for a young person, especially for one with ADHD. These students are making the transition to adulthood, and independence, responsibilities, and expectations are increasing. Luckily, there are a growing number of support systems and programs that can be put in place to help students with ADHD. One of these is an ADHD coach. The Edge Foundation is a program that provides coaching for this age group. To help understand more about ADHD coaching in high school and college, I turned to the Edge Foundation staff for answers. High School Student With ADHD Edge Foundation Staff: Being a teen is tough. Being a teen with ADHD is even harder! Regular tasks, like homework, often feel harder than they should. Students with ADHD often have to work harder and longer than other people do in school and have to make an extra effort to communicate with their family and friends. Kids with ADHD can feel even more alienated and at sea than most teens, putting them at risk for dropping out, drug use and risky behavior. College Students With ADHD Edge Foundation Staff: The new independence combined with the academic demands of college life is tough for most students. But for students with ADHD, these challenges can feel overwhelming. Students become completely responsible for how they use their time. They are expected to attend classes and study each day without a teacher or parent to help them stay on track. They organize their own schedules, choose friends and social activities, and figure out when, how much, and even how to study. Major Challenges for High School and College Students With ADHD Edge Foundation Staff: There are seven major areas that most students with ADHD struggle with: SchedulingGoal SettingConfidence BuildingOrganizingFocusingPrioritizingPersisting at Tasks What Is ADHD Coaching And How Can It Help? Edge Foundation Staff: ADHD coaching is a rapidly growing field. The International Coach Federation currently boasts 12,000 members. Thats up from just over 2,000 members eight years ago. The reason for this growth is that people are recognizing the benefits of life coaching in their pursuit of career and life goals. Academic coaching at the college level is already recognized as an effective tool. At some colleges and universities, staff have been trained to serve as part-time coaches to help students with academics. Duke University, Landmark College, and the University of North Carolina, for example, offer on-campus coaching to students. Other institutions have experimented with peer coaching. A few for-profit companies are offering coaching across the country to college freshmen as a way to increase students academic success and colleges student retention rates. Professional and personal coaching is a highly effective intervention and support mechanism. When combined with other more traditional approaches, including medication and therapy, coaching will help students with ADHD to achieve their full potential in academic, social and other life pursuits. Coaching strategies are tailored to individual student needs to make the most of their strengths. A coach is not a doctor or teacher but rather an advocate who works with you to help you manage life to the fullest. Students and their coaches talk regularly and check in about academic and personal pursuits. Coaches can help identify strategies to stay organized, utilize your time well, and stay on track in your classes. A coach can help remind you to make good choices and take care of yourself emotionally and physically. A coach also can help you improve the relationships in your life with friends, peers, professors, and family members. Your coach is there to talk to, strategize with, and advocate for you as long as you need. Typical Coaching Session Edge Foundation Staff: At the Edge Foundation coaches have 30-minute individual sessions a week with their students during the 10-month academic school year. Aside from these 40 sessions, coaches may also communicate with students via email and phone throughout the week. Because coaching can be done over the phone and via email, it’s not necessary to meet with your coach in person. What’s more important is finding a coach who is qualified in meeting the needs of teens and young adults. Why Should Parents Consider an ADHD Coach for Their Child? Edge Foundation Staff: A coach can help provide a steady guidance during a time where a young person’s job is to break away from their parents and forge out on their own. The same young adult that won’t listen to their parents’ advice may be able to hear what they need to do from an ADHD coach. Coaching can mean the difference between success and failure for students with ADHD.

The American Museum of Natural History Anthropology

The American Museum of Natural History: Anthropology The American Museum of Natural History has many exhibits that demonstrate many aspects of anthropology. The Museum is located on Central Park West between W81st and W77nd streets. The museum is an excellent place to open oneself to many new ideas and cultures. When looking through the museum the exhibits that are anthropological could enhance ones understanding of a culture. The museum is very big and a lot of time is needed to get the most out of it. The following exhibits that demonstrate many aspects of anthropology are located on the first, second and third floors. The first floor has American Northwest Coast Peoples, Eskimos, Human Biology and Evolution. The second floor had†¦show more content†¦Aztecs our very popular for their monuments and stone sculptures. Their most popular monument is this stone of the sun known as the calender stone. It includes allthe elements of a calendrical system, but it is not a calender. All the symbols on this calender stone relate to the sun and accent. It also expains the role of the sun in the aztecs belief and culture. The aztec preform many rituals that have been drawn on the stone. In the museum they colored in parts of the stone to explain what the deseigns meant. Look at the picture in the back to fully understand this. The orange part of the stone, which is the face in the middle, is the sun god ( Tonatiuh ). The yellow orange, which surrounds the sun god, is cosmogonic myths of the Aztecs. The blue, which is just outside the myths, is emblems referring to the four cardinal directions. The pink, which is outside the cardinal directions, is the 20 day signs of the 260 day ritual calender. The yellow, which is located after the ritaul calender, is the disc of the sun. The red, which is the end of the stone, is 2 fire serpents. The green, the last design on the stone, is the date 13 need which is supposed to be the birth of the sun. This stone expresses the great beliefs the aztecs had for the sun. They were a people of great design and expression for their culture. Also in the same exhibit of the aztec stone was the Colossal Olmer Head. This looked likeShow MoreRelated The American Museum Of Natural History: Anthropology Essay1870 Words   |  8 Pages  Ã‚  Ã‚  Ã‚  Ã‚  The American Museum of Natural History has many exhibits that demonstrate many aspects of anthropology. The Museum is located on Central Park West between W81st and W77nd streets. The museum is an excellent place to open oneself to many new ideas and cultures. When looking through the museum the exhibits that are anthropological could enhance ones understanding of a culture. The museum is very big and a lot of time is needed to get the most out of it. The following exhibits that demonstrateRead More Development of Anthropology as a Discipline in the United States1580 Words   |  7 PagesDevelopment of Anthropology as a Discipline in the United States I. Early History of Anthropology in the United States 1870-1900 â€Å"The roots of anthropology lie in the eye-witness accounts of travelers who have journeyed to lands on the margins of state-based societies and described their cultures and in the efforts of individuals who have analyzed the information collected. In the late 1960’s and early 1970’s, a number of anthropologists recognized that the practice of anthropology was intimatelyRead MoreThe Father Of American Anthropology906 Words   |  4 Pagesand emotionally stable third of mankind, all races would be present.† – Franz Boas Franz Boas has been called the â€Å"Father of American Anthropology.† Dr. Boas did not obtain his degree in anthropology, but went on to help create the four fields of anthropology and teach many of the most well-known anthropologists of today. His contributions to the field of cultural anthropology alone are magnificent, Dr. Boas and his students had managed to completely alter how we as a society viewed race and cultureRead MoreA country, a region, a belief, people will proud of the truth will always stand the test of time.1400 Words   |  6 PagesNational Museum of the American Indian (NMAI) opened to the public. 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Moreover, the term Australopithecus means â€Å"southern ape† and the term afarensis is based on the location where the first of its kind were found, in EthiopiaRead MoreEssay about Exploring The Natural History Museum2058 Words   |  9 PagesThe Natural History Museum is extraordinary place to explore and learn. It’s fun and breathtaking. The museum served as an agricultural fairground from 1872 until 1910. The original structure of the building from the 1913 and today’s structure are combined with a blend of many styles. Like a Spanish Renaissance ornamentation in the terracotta trimmings. There is a Romanesque style in the arched windows and the brick walls. The Beaux-Arts tradition is a T-shape floor plan. The building measures 75Read MoreMuseums Essays10752 Words   |  44 PagesMuseum Museum, institution dedicated to helping people understand and appreciate the natural world, the history of civilizations, and the record of humanity’s artistic, scientific, and technological achievements. Museums collect objects of scientific, aesthetic, or historical importance; care for them; and study, interpret, and exhibit them for the purposes of public education and the advancement of knowledge. There are museums in almost every major city in the world and in many smaller communitiesRead MoreEssay on Controversial Findings748 Words   |  3 PagesThursday, January 13, 2000 it was announced that studies of the Kennewick Man were complete and dated to 9,320 and 9,510 years old, making it Native American therefore making it subject to the Native American Graves Protection and Repatriation Act (NAGPRA) which refers to defining the term Native American, and who remains found to be Native American should belong to. In a letter to the Corps of Engineers the National Park Se rvice said that the remains would be subject to NAGPRA, thus giving the remainsRead MoreNative Cultures Have Been Studied And Depicted In Many1165 Words   |  5 Pagessculptures, wood carvings, and eventually in museums. Unfortunately, most of the material displayed in these art forms was inaccurate, either through presenting false or dramatized information. From the beginning, these cultures were thought of as the past, non-evolving, prehistoric peoples. Though they certainly still existed, as they do today, they were not used for their knowledge and opinions in representing their cultures appropriately and accurately. History of Representing/Exhibiting Native CulturesRead MoreNatural Selection And Human Evolution1198 Words   |  5 PagesBiological Anthropology Biological anthropology, also known as physical anthropology, is the study of human evolution defined by Anthropology Professor Dr. Craig Palmer at the University of Missouri. Evolution is the changed caused by natural selection. The effect of the inheritable elements on their own frequency in succeeding generations. (Inheritable elements replaced the words generations). The variation within species and reproductive success are the basis of natural selection. Natural selection

Leadership From A Christian Worldview Essay - 6377 Words

Introduction From a personal perspective, leadership from a Christian worldview is about transforming your skills, abilities, and knowledge of the vision of life, beliefs, values, and principles. Due to the differing worldviews as a leader from a secular or biblical perspective, the ways of life as a leader divert the values that guide us, beliefs that direct us, and principles that motivate us to act or behave a certain way. Jesus lives in disciples, and we should all be living as his light and world. In Paul’s plea he stated, â€Å"Follow my example, as I follow the example of Christ† (1 Corinthians 11:1, New International Version). Not everyone is in the public eye, but everyone is in the eye of someone, and there he or she is a leader. I will discuss my growth and development into the leader from a Christian worldview and from course material as support. Christian Worldview Leadership Core Attributes Atkinson (2014) believes effective leadership displays, â€Å"No person is less divine than another, and therefore no person is less than another† (p. 145). Throughout the bible, there are many people in scripture that God placed in leadership roles. Jesus, David, Moses, Paul, Peter, Abraham and many others are some of those leaders. There are core attributes discussed in the lecture that personally reflect my opinion of what an effective leader of Christ needs such as, a shared vision, model of the way, empowerment of others, challenge of the process, and encouragement of the heart.Show MoreRelatedWhat Is Outstanding Customer Service, Friendly Team Members?1443 Words   |  6 Pagesto mind when you bring up Chick-Fil-A. As we all know from our personal escapades, you can’t bring up those same qualities when talking about many businesses, especially if the discussion is centered around prowess in the fast food industry. When judging off the aforementioned qualities, th ere really is no additional fast-food company that can compete with the Chick-fil-a experience. This is due to the very intentional servant style leadership that is portrayed and enforced by the company s leaderRead MoreGraduate Education And My Worldviews1259 Words   |  6 PagesGraduate Education and My Worldviews Puja Adhikari Belhaven University MSL 601 Dr. Lori Wilson 03/17/2016 The course, â€Å"Introduction to Graduate Education†, is very essential to a graduate student. It helps us to know, learn, and understand about the graduate program in overall. This course will not only help boost other future courses but will be helpful in the workplace too. From this course, I will be able to learn more about fundamental research, critical thinking, and writing skillsRead MoreComplementarian Interpretation. Edward Donnelly Begins953 Words   |  4 Pagesis there so much controversy around this verse if it is so clear?† Donnelly’s answer is simply that many Christians have been brainwashed ‘by the spirit of the age’ and succumb to the pursuit of cultural relevance and pragmatism over biblical faithfulness. For over nineteen hundred years, Donnelly points out that Christians have understood this passage to mean that Paul prohibits women from teaching publicly or holding ruling office. Donnelly recognizes that there are those who have developed biblicalRead MoreThe United States Of The Defense Of Marriage Act ( Doma )834 Words   |  4 Pagesdeclared just prior to the 2008 General Election, â€Å"We are five days away from fundamentally transforming the United States of America.† Fast forward seven and a half years later and the now President Obama has made good on this threat. 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Praxis From A Christian Worldview1421 Words   |  6 Pagesvs. Praxis from a Ch ristian Worldview In Thinking for the Sake of Global Faithfulness, Thabiti Anyabwile, reminds us that we are called to be thinking people As Christians, he says, â€Å"we are called to love the Lord our God with all our mind, all our intellect, in the cause of being faithful to God and enjoying Him forever† (2011, p. 82). In considering an alternate worldview, such as socialism, careful mindfulness should be applied. It must be done with logic and, as good Christians, with heartRead MoreCase Study : Sears Holding Corporation1571 Words   |  7 Pagesretain quality employees. Human resource department works with all levels of leadership to ensure that the organization is filled with the right employees to keep the company competitive in their fields (Lecture 7, 2011). 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Leadership is the processRead MoreSimilarities Between Christianity And Buddhism807 Words   |  4 Pageslargely on the teachings of a single man; Siddhartha Gautama, the Buddha in the case of Buddhism, and The Lord Jesus Christ in the case of Christianity. On the other hand there are various differences between these two religions. In the Christian worldview, God created all things in six days and on the seventh day he rested because in that moment he witnessed all things were good. Whereas in Buddhism, before Siddhartha Gautama was able to achieve the nirvana state and become â€Å"Buddha.† Neither

Kiwi Series Free Essays

Kiwi Series #1 My choice of artwork for this essay is titled Kiwi Series # 1. This painting is made by Dennis Wojtkiewicz in 2005. The size of this painting is 36 by 66 inches. We will write a custom essay sample on Kiwi Series or any similar topic only for you Order Now The medium used in this painting is the oil on canvas. I chose this painting because it appeals to my sense of aesthetics and also it has the most interesting use of texture. This painting is an excellent example of our sight being able to activate other senses. The presentation of the translucent fruit and fuzzy skin is so convincing that we have a visual and a tactile reaction and for some, a sensation of taste. The painter has used actual texture in this painting. In this essay, I will talk about the subject matter and then the content. I will also be analyzing each element and principle of design in the painting’s composition in an attempt to look at it much more deeply and understand it better. Kiwi Series # 1 is a painting of a  kiwi fruit, which is cut into half. It is placed on a table or some hard surface. The painter has drawn every little detail of the fruit  in the painting. The seeds, the internal minor lines in the fruit, and the difference in textures are done with great enthusiasm and passion. This painting makes me calm and relaxed because of the colors used in this painting and also its overall appearance. The Elements: There are different kinds of lines used in this painting. The artist has used some curvy lines near the edge and the center of the fruit. Straight lines are also used in this painting. Some lines are thick and some are thin, separating the seeds and the showing the opaqueness of some parts. The painting itself is a rectangle shape. The  shape of the fruit is objective. There are many other smaller shapes in the painting. The shape of the seeds is oval. The center of the fruit gives kind of semi-circle look. The row of the seeds looks like a thin petal of  a flower. The fruit itself is looking like a semi-circle. There is a great amount of contrast. This painting  has a photography value in which the  artist has used light part against the  dark  part. Chiaroscuro is also evident due to the illusion of light and shadow as the light source is coming from the top. Casting shadow on the table. There are areas of strong contrast such as the light color of fruit against the dark background. Sfumato is also evident in this painting. The dark colors of the seeds also create contrast against the light color of the fruit. Also there is contrast of the seeds against the bright  area near it. The color is a local color as it replicates the appearance of the real world. The colors are natural. The fruit is green and light green in color. The seeds are black. A slight brown color is also used near the edge of the fruit. The texture is simulated. If someone would touch this painting, they would feel slight bumps of the paint. For the most part, the artist has simulated the texture of the fruit. The background of the painting appears to be smooth. There is not much space in the painting. The figure is right at the forefront of the painting so the painting has shallow space. The background is dark  and we could not see anything except the fruit. Principles: The balance in this painting is symmetrical. The right side is very similar to the left side. If I were to draw a line in the middle of this painting, the visual weight on both sides of the painting would be the same. The painting is populated almost the same on both sides. The dominant part in this painting is the half-cut kiwi fruit. It occupies almost 85% of the space of the painting. Kiwi fruit is the biggest thing in the painting and it is the most important aspect of the subject matter. The same shape of the seeds in the painting creates harmony. Also the bright row that contains seeds is also of the same shape so they are the unifying factor in this painting. This work is not economical at all. There is a great amount of details and attention given to the figure. In my opinion it is highly realistic and the artist has drawn it with great interest. How to cite Kiwi Series, Papers

Preparing For This Paper Was Both Educational And Upsetting. My Origin

Preparing for this paper was both educational and upsetting. My original plan was to compile information about the marketing strategies pertaining to my company, Golden American Life Insurance. In doing so, I retrieved information from the marketing department and the sales force. As I continued my research, I began interviewing upper management in both the marketing and sales departments; this is where I ran into a problem. It seems that the information related to the marketing strategy of Golden American Life is private and confidential; thus I would not be able to write my paper on what I had originally planned. My next thought was to write a fictitious paper on how I would handle the marketing strategies at Golden American Life. However, I decided against this because I don't want to put my job in jeopardy in any way, shape or form. I personally feel this could compromise my job or at least the trust I have built up with my superiors and I feel it would be best to steer clear of this subject all together. Having decided not to write about the marketing strategies related to the company I work for; the next step was to decide what I should write about. I started to look for some recourses that I had easy access to. My brother-in-law races motorcycles and has access to various marketing materials and personal knowledge about Honda motorcycles. I also was able to find information on the Internet about motorcycles and about Honda. I felt that because I had a personal interest in the subject, it would be educational and simulating to do my final research paper about Honda motorcycles. I also feel that the trust I have built with the company I work for will not be violated. In 1948, armed with only $3200, Soichiro Honda opened The Honda Motor Company. Shortly thereafter, in 1959 he opened The American Honda Motor Company so that he could bring to pass his dream of building a high performance motorcycle and marketing it to the world. During the 1960's the type of motorcycles bought by Americans changed considerably. The sales of motorcycles also changed; increasing by over 800,000 from 1960 to 1965. In the early 60's the major competitors were Harley-Davidson of U.S.A, BSA, Triumph and Norton of the UK, and Motto-Guzzi of Italy. Out of these competitors, Harley-Davidson held the largest market share with sales in 1959 totaling 6.6 million dollars. Many of the motorcycles produced by these companies were large and bulky, which helped lead to the stereotypical image of a motorcycle rider; someone who wears a leather jacket and is looking for trouble. The Boston Consulting Group ( BCG ) report was initiated by the British government to study the decline in British motorcycle companies around the world, especially in the USA where sales had dropped from 49% in 1959 to 9% in 1973. The two key factors the report identified were: market share loss and profitability decline; and large scale disadvantages in technology, distribution, and manufacturing. The BCG report showed that the success of the Japanese manufacturers started with the growth of their own domestic markets. The high production for domestic demand led Honda to experience economies of scale proportion as the cost of producing motorbikes declined with the level of output. This allowed Honda to achieve a highly competitive cost position which they used to penetrate into the US market. The basic philosophy of the Japanese manufacture is that high volumes per model provide the potential for high productivity. They also believe in putting capital back into production and using highly automated techniques. Thus, their marketing strategies are directed towards developing these high model volumes, hence the careful attention that we have observed them giving to growth and market share. The report goes on to show how Honda built up engineering competencies through the innovation of Mr. Honda. They also distinguished themselves from other companies by deciding to set up their headquarters in the west coast of America and not relying on distributors to sell their product. The BCG found that the motorcycles available before Honda entered the market were designed and marketed toward a limited group of people such as the police, army etc. However,

Families U.S Overview Essay

Families U.S Overview Essay Families: U.S Overview Essay There is a family crisis all over the world. Family is not valuable for a lot of people. Some amount of people start their families being practically a teenagers. Another ones may find themselves being about 45 and understand that all they’ve ever tried was to achieve and accomplish is the top of their career and they don't have any kind of desire to start a family now because in terms of starting a family of your own the best age to do it is between 23 and 30. So even though they might feel really alone they just don't even try to start a family. The percentage of divorces increased and now it's over 70% out of all marriages. The annual breakups and split families that affects on children reaches a million a year. People either want to get married because they think it's very important to create one more unit of society or they'd rather not even think about it. Those types of people don't see any use in making one more couple because number of divorces is increasing along with breakups so why would they want to put themselves under that kind of risk. 50% to 65% of first marriages end within the first 15 years. American Families In speaking about American families, it is important to stress the tremendous amount of diversity that exists, in terms of people's race, ethnicity, religion, class or income level, education, region of the country, urban or rural residence, and so on. The American family structure is considered a traditional family support system involving two married individuals providing care and stability for their biological offspring. However, this two-parent, nuclear family has become less prevalent, and alternative family forms have become more common. The family is created at birth and establishes ties across generations. Those generations, the extended family of aunts, uncles, grandparents, and cousins, can hold significant emotional and economic roles for the nuclear family. Over time, the traditional structure has had to adapt to very influential changes, including divorce and the introduction of single-parent families, teenage pregnancy and unwed mothers, same-sex marriages, and increased interest in adoption. Social movements such as the feminist movement and the stay-at-home dad have contributed to the creation of alternative family forms, generating new versions of the American family. Rigid, average American type of family firstly was a traditional type. Breadwinning father, husband married to an isolated, socially dependent mother and wife. Nowadays 3 out of 5 families like

Understanding the Argument Against Eating Veal

Understanding the Argument Against Eating Veal Veal is the meat from young calves (as opposed to beef, which is the meat from adult cows). Along with foie gras and shark fins, veal has a bad reputation because of the extreme confinement and cruelty involved in the way veal calves are raised on factory farms. From an animal rights perspective, eating calves violates the calves right to freedom and life, regardless of how well they are treated when they are being raised. As far as animal activists are concerned, theres no right way to eat veal. Mistreatment and Early Slaughter Veal is meat that comes from the flesh of a slaughtered calf (young cow). It is known for being pale and tender, which is a result of the animal being confined and anemic. Typically, instead of living on his mothers milk, the calf is fed a synthetic formula that is intentionally low in iron to keep the animal anemic and keep the flesh pale. The calves used in veal production are a by-product of the dairy industry. Adult female cows used in dairy production are kept pregnant in order to keep up their milk supply. The males who are born are useless because they do not make milk and they are the wrong breed of cow to be useful in beef production. About half of the female calves will be raised to become dairy cows like their mothers, but the other half are turned into veal. Calves destined to become veal spend most of their eight-to-sixteen-week lives confined to small wooden or metal cages known as  veal crates. This prison is barely larger than the calfs body  and too small for the animal to turn around. Calves are also sometimes tethered so that they dont move around too much, which keeps the flesh tender. Fortunately, veal crates have been banned in some states including California, Arizona, and Maine. Bob and Slink Veal Bob veal and slink veal come from newborn calves which were just a few days or weeks old at slaughter. Slink and slink veal comes from unborn, premature, or stillborn calves. Unborn calves are sometimes found when an adult cow is slaughtered and happens to be pregnant at the time of slaughter. Meat from unborn calves is now illegal for human consumption in the U.S., Canada, and some other countries, but their hides are used for boots and upholstery and their blood is used for science. As crates are being phased out, bob veal is gaining in popularity. Without the confinement of a crate, the calves move around and their muscles toughen. Because the calves slaughtered for bob veal are so young, their muscles have not yet developed and are very tender, which is considered desirable. Is humane veal a real commodity? Some farmers now offer humane veal, meaning meat from calves that are raised without veal crates. While this addresses some peoples concerns about veal, animal advocates tend to believe that humane veal is an oxymoron. From an animal rights perspective, it doesnt matter how much room the calves have before they are slaughtered- theyre still slaughtered! The animal rights goal is not to give the calves more room or to feed them a more natural diet, but for people to stop eating these meats altogether and switch to a  vegan lifestyle.

Art Appreciation Essay Example | Topics and Well Written Essays - 750 words

Art Appreciation - Essay Example It had a gabled roof, which was over 100 feet at the centre. The atrium of Old St. Peter's Basilica was known as the "Garden of Paradise." It had five doors leading inside the church. The atrium was added in the 6th Century. ("Old Saint Peter's Basilica," Wikipedia 2007) The nave ended with an arch holding a mosaic of Constantine and Saint Peter. The walls had 11 windows and were decorated with frescoes. The Basilica contained the tomb of St. Peter in the apse of the church. The most significant architectural element was the 'transept,' which marked the cross axis to the nave. "The cross axes of the nave and transept allowed for the concentration of attention on the tomb of Peter." ("The Romanization of Christianity," 2007) The Hagia Sophia, built as the new cathedral of Constantinople by Emperor Justinian in 532 to 537 A.D., is supposed to realise the "ideal" Byzantine model. ("Hagia Sophia," Great Buildings Online 2007) "It combined a longitudinal basilica and a centralised building, with a huge main dome supported on pendentives, and semi domes on either side." ("Hagia Sophia," 2003) This was the first instance of the use of pendentives, which "enable the round dome to transition gracefully into the square shape of piers below." ("Hagia Sophia," Wikipedia 2007) The building itself measures 102 feet by 265 feet along its main floor. The central space is a 100 feet square, which is extended to 200 feet by adding two "hemicycles" covered by semi domed "exedras" to the east and west of it. These are extended further with three minor apses eastward and two to the west. The main dome is 102 feet in diameter, and 184 feet high. It contains a corona of 40 arched windows, which reflects light into the interior of the nave. "Flanking the nave on the north and south are side aisles, with galleries over them." ("Hagia Sophia," 2003) Their massive vaults are carried at both levels by monolithic columns, thus receiving the weight of the dome and its arches. The Dome of the Rock This is the earliest architectural monument of Islam. It was constructed to cover the Noble Rock, in 691-2 A.D. in the old city of Jerusalem. The Dome of the Rock is octagonal shaped. It consists of a Dome which is 20m 20cm in diameter and its height is 20m 48cm. The dome rises to a height of 35 meters over the Noble Rock. The Noble Rock is surrounded by inner circular and outer octagonal arcades. Each side of the octagon has a door and 7 windows. ("Dome of the Rock," Islamic Architecture Org 2007) Common Structural Elements The Old St. Peters Basilica and The Dome of the Rock are, both, built in the shape of a Byzantine "Martyria." A martyrium is used for the housing and veneration of saintly relics. ("Byzantine Architecture," Wikipedia 2007) In the former case, it is the tomb of St. Peter, and in the latter the Noble Rock, venerated by Christian, Jews, and Muslims alike. The church of Hagia Sophia and the Old St. Peters Basilica, both follow the basic Roman architectural design of a longitudinal basilica. But, a central or circular type of structure is also found in the Hagia Sophia, and it is very similar to the domed circular structure of the Dome of the Rock. The windows on the main dome of the Dome of t

Research design Essay Example | Topics and Well Written Essays - 1500 words

Research design - Essay Example 3. Aims of the dissertation To carry out a thorough investigation into the degree of security outbreak in the Oil Region of Niger Delta To determine the extent of damage of the outbreak of security has caused the Oil Region of Niger Delta To identify the individual roles of stakeholders such as government, the legislature, the military, civil society, private security companies and the international community and how far these roles have been played in solving the security problem of Niger Delta Oil Region. To propound theories on how the individual roles of stakeholders can be brought together to facilitate the improvement of security in Niger Delta Oil Region 4. Dissertation’s position in the existing literature The issue of improving security in the oil-rich Niger Delta Region of Nigeria has been tackled from an individualist point of view over the years whereby stakeholders such as government, civil society and the international community have worked independently to impro ve security. The role of government in solving the problem is for instance seen in the presidential campaign of 2011 whereby candidates are making campaign promises to the effect that when voted into power, they will help curb the problem. The incumbent president, Goodluck Jonathan is for instance quoted by Tribune (2011) as saying â€Å"his government has introduced a series of new anti-terrorism measures, including better control of explosive materials, inspections of police-licensed armouries and the installation of closed-circuit televisions to better monitor public places† to ensure security in the region. With regards to the international community, the BBC News (2008) reports of Gordon Brown saying the best way to tackle the problem is to "identify a training and advisory support package" and that Britain is ready to help Nigeria in that regard. Most researchers embrace the individual responsibilities of stakeholders in solving the problem. Whiles tracing the root of t he security problem in Niger Delta to uneven distribution of oil wealth, Crane (2006) puts a lot of the responsibility on government alone saying once government ensures fairness, security would improve. The context of this research however refuses to single out one stakeholder in curtailing the situation. The basis of this research is rooted in the fact that no one stakeholder can handle the problem independently. Evidence of this claim is in the failure for the individual stakeholders to achieve security since efforts to ensure security started years back. In a Whitepaper released in the 2007 on Oil Transparency in the Niger Delta for instance, report is made of how individual stakeholders; especially government have put in place measures to curtail the problem of security to no avail. It is reported for instance that In January 2001, the government through an Act of the National Assembly established the Niger Delta Development Commission, ostensibly in response to lingering accus ations of neglect of the Niger Delta. (Sofiri, 2007, p.20). It is pathetic therefore that the problem still persists. The research therefore seeks to agree with collaborative effort by all stakeholders as in the assertion made by Junger (2007) suggesting that to stop the war, there should be included restitution for the environmental damage wrought by the oil industry, greater control over oil revenues for local government, and development aid to improve living conditions in the delta (Omeje,

Deserving to Die Essay -- Article Review, Robert Lee

Robert Lee makes many arguments to argue justification of capital punishment in his article, â€Å"Deserving to Die.† Some of the stronger ones involve the deterrent effect of the use of the death penalty, why the cost of execution is so high, and how the use of the death penalty increases overall public safety. In Lee’s first argument, he argues that the use of capital punishment helps reduce overall crime by acting as a deterrent to crime. In at least one respect, capital punishment is unquestionably a deterrent, as Lee puts it, â€Å"It simply cannot be contested that a killer, once executed, is forever deterred from killing again† (142). Of course, a deceased killer can never kill again, but the effect that death penalty has on others, potential future criminals, is the important question. Lee argues that whether or not it is a deterrent, relies on how swiftly and surely the death penalty is executed. The majority of people are afraid of dying, and if they co uld choose, would prefer not to die anytime soon. This proves how the death penalty can be a deterrent to other potential criminals to not kill someone, out of fear that they will be put to death themselves. There have also been some circumstances where actual statistical evidence proves the deterrent effect of capital punishment. In the time since the Utah Supreme Court ruled in 1976 that capital punishment be legalized again in the state, there have been three executions. After each of the executions, specifically the year after the executions took place, there were significant decreases in both the number and the rate of murders within the state, compared to previous year(s) (Lee 143). Lee himself does acknowledge that of course there are other variables that could have influence... ...bvious propositions—e.g., that a heavy ball will fall faster if dropped from the Leaning Tower of Pisa than a light one [would]—are actually false† (150). Freedman also lists some empirical statistics that further prove his point that it does not necessarily deter crime, including that, â€Å"Eighteen of the 20 states with the highest murder rates have and use the death penalty,† and that, â€Å"of the nation’s 20 big cities with the highest murder rates, 17 are in death penalty jurisdictions† (151). He also points out, among other statistics and claims, that, while this deterrent effect of capital punishment is â€Å"†¦perhaps the single most studied issue in the social science, The results are as unanimous as scholarly studies can be in finding the death penalty not to be a deterrent† (emphasis added) (151). These statistics mostly speak for themselves and are very surprising.

Videocon Dth

BRAND AUDIT: VIDEOCON DTH 2011 GROUP 1 MAUNIL RITU ROHAN SHOIB SIDDHARTH VARSHA 10/25/2011 TABLE OF CONTENTS Contents BRAND INVENTORY2 HISTORY2 PORTFOLIO OF VIDEOCON PRODUCTS3 BRAND ELEMENTS FOR DTH4 VIDEOCON DTH PRICING, MARKETING AND DISTRIBUTION6 BRAND EXPLORATORY10 CUSTOMER KNOWLEDGE10 SOURCES OF BRAND EQUITY15 CBBE FOR DTH17 BRAND POSITIONING19 POD AND POP19 THREATS TO BRAND EQUITY21 RECOMMENDATIONS TO SUSTAIN BRAND EQUITY21 BRAND INVENTORY HISTORY Videocon, founded in 1985 by Nandlal Madhavlal Dhoot, is an Indian multinational with business into consumer electronics, mobile phones, oil and gas, colour picture glass tube, telecommunications and DTH. Having interests to expand all over the world, Videocon has not only 17 manufacturing plants in India but also has extended its stake into countries such as China, Italy, Mexico etc. It is also the third largest  picture tube  manufacturer in the world. Videocon started with manufacturing Television sets and washing machines in India and eventually in 1990s forayed into manufacturing other consumer electronics and appliances including glass shells for CRT. Once the biggest moves for Videocon was on July 7, 2005, when it acquired the entire stake of Electrolux India and Thompson CPT. It was in the same year that Videocon took over Hyundai Electronics. As they progressed and expanded into new businesses, Videocon moved into the DTH service in July 2009 under the brand name as Videocon ‘d2h’. DTH services had already started to make its presence in the Indian market with the launch of Dish TV by Essel Group's Zee Entertainment Enterprises back in 2004, that was soon followed by Tata Sky, Airtel Digital Tv and Reliance's BIG TV to name a few. Even though Videocon did not have the first mover advantage, they soon built up the service and in Oct 2009, Videocon d2h was awarded as the 4th most Successful Brand launched in 2009 by Brand Derby Survey done by Business Standard. The offerings soon were differentiated with the introduction of satellite DVDs in Nov 2009 and further the 3D versions of all set top boxes in March 2011. They also offered  LCD  & TVs with built-in  DTH  satellite  receiver, which was relatively a new concept unlike the other players who provided only the set top box. By Feb 2010, they grew big and achieved Pan India Operations. PORTFOLIO OF VIDEOCON PRODUCTS The Group Videocon is worth around US$ 4. billion and its brand portfolio and partners include- AKAI| | Electrolux| | Kelvinator| | Kenstar| | Toshiba| | Sansui| | Hyundai Electronics| | *In the form of Marketing Operation and Distribution agreement signed The Videocon products have been segregated based on the interests of the company and includes- * Consumer electronics and appliances * Mobile phones * Oil and gas * Colour picture tube glass * Telecommunications * DTH services The Videocon d2h products portfolio includes- Satellite HD box| Satellite HD DVR| Satellit e HD box (3D)| Satellite DVD| Satellite LCD| Features| * Mosaic (12 PIP) – Genre wise * Favourites * Multilingual Channel Guide * Preview Screen (Full Guide) * Info Bar * Tickers * Active Services – Direct Active ( Darshan, State, Channel & East)| * Full HD Picture Quality (1080i) * 5 x times Digital Quality Picture * HDD Sound – High Definition Digital Sound * 16:9 Wide Aspect Ratio * Record upto 200 hours * Slow motion feature| * High Definition Satellite Box * Full HD Picture Quality (1080i) * 5 x times Digital Quality Picture * HDD Sound * 16:9 Wide Aspect Ratio * USB Port * Active Music Space * Multiple Tickers * d2h Movies| * Co-axial Digital Audio Output * Smart Power Control * DTH enabled Satellite DVD * USB Port * Multimedia Card Port * DVD / MP3 / VCD / SVCD / ACD / KODAK * DiVX / MPEG-4 compatible * Power Resume| * Inbuilt D2H * UV Glossy Look * HD Ready * 200000:1 Contrast Ratio * MPEG4 & DVB S2 Technology * Tickers * Energy Meter * Capture Logo| Pac kage| Based on zone and channels| Based on zone| Based on zone and channels| Based on channels| -| Offers| Available| -| Available| -| -| Warranty| Life time| Life time| Life time| Life time| -| Price| Rs. 1390/-| Rs. 3990/-| Rs. 1690/-| Rs. 2690/-| Varies with screen size| BRAND ELEMENTS FOR DTH About 3 years ago, the Videocon group, with great fanfare in Los Angeles, launched their new logo to project a more modern look that gave a contemporary feel. The logo was unveiled by none other than Videocon brand ambassador Shahrukh Khan. The new logo is based on the consumer-based approach of the brand and it’s positioning is supposed to be nearer to the consumers heart – both in terms of its ideals and philosophies, as well as its servicing characteristics. The brand make-over is aimed at young consumers who have a new international mind-set. Below are the new and old logos and the launch pictures: Note how the new logo indicates ‘green’ and ‘fluidity’. The message from Videocon is that it is ready to get adapted to the changes in the coming times. The logo was brought to life by the two characters ‘Chouw’ and ‘Mouw’ which represent the 2 parts of the V of the logo. Both the characters have certain personality traits based on their physical attributes. A series of short videos of these two characters was presented to promote the new brand image. Although a good concept, it can be surmised the new mascots failed to connect with the audience and did not generate enough brand recall. Videocon DTH name has the advantage that the brand name is almost the category name of the brand (direct to home). Hence, in that sense, Videocon has played a master stroke in increasing the salience of the brand. The punch line rhymes well ‘Direct Hai, Correct Hai’ and gives a meaning to the brand and should help in building of the brand mantra. The circle of the logo can be interpreted as the button of your TV remote which is further a source of brand association. DTH has chosen Abhishek Bachchan as its brand ambassador, looking at his clean image and family values. Below is the logo and copy of the DTH brand: VIDEOCON DTH PRICING, MARKETING AND DISTRIBUTION Videocon launched its Direct-to-Home services after a lot of other companies had already made their presence in the Indian market however, ever since they launched their services they differentiated themselves by highlighting that they were only one to offer the customers across India the world’s first Satellite LCD, Satellite TV, Satellite DVD as well as the Satellite Box (STB). On one of the occasions Mr. Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) said, â€Å"We are glad to introduce our satellite range of products and services. We are the latest entrant in the DTH category in India, but surely not the same as others. We are creating a new category of Satellite Products. Our exclusive line of Satellite range of products is sure to catch the eye of today’s consumer, who is looking for technological innovations. At Videocon d2h, we promise to deliver the latest providing value for money to our consumers. The market segmentation for Videocon d2h primarily focu sed on women who are regular viewers and engage in daily soaps. In other cases, they also focus on women intend to learn English as an added feature of DTH service. Videocon also concentrated on children by providing games, dictionary, discovery videos, specially inbuilt Math, Science and Social exercises etc, while older group of customers are offered special services such as videos of deities and programs with cultural and religious content. Hence, this marketing strategy focused on product – the first ‘P’ of marketing mix. Videocon d2h, considered world’s first satellite television product introduced with the most advanced DTH Services, has a pan-India presence. Videocon d2h was first launched in the Punjab market, followed by a phase wise launch across various regions. Today, it is available in almost all cities of India and grown to a position where acquiring a connection is not a deterrent. Thus, Videocon has successfully leveraged the use of place- the second ‘P’ of marketing mix. Videocon d2h employs special marketing strategies for promotion and sales of its product. The steps below outline their strategies- * Advertisements with the brand ambassadors (Secondary associations) The main reason lies in the fact that film stars and celebrities add the quotient of fun and entertainment to these services. Abhishek Bachchan was roped in to become the face of Videocon ‘d2h’ and feature across all Videocon d2h brand and product  communications  including advertisements on TV, print, outdoor, radio. Videocon invested Rs 1billion to promote the brand and with time, Abhishek was instrumental in communicating the benefits to consumers across the country. * Packages form the other component of the promotion and sales that may come as discounts, offers or regional packs to suit the customers. Videocon has performed a customer categorization based on the needs and has customized various packages suit their viewing preferences, location and tenure for which the customers want to buy. In A-La-Carte services, customers are given the option to design their own package either by choosing individual channels or by combining two or more existing packages. The next marketing mix, Price played a part to increase their market share. When Videocon launched the set up boxed for its DTH services, the market already had big players. Thus, it was essential for them to use competitive pricing to enter the market and push volumes, acquire market share and create itself as an option for the customers to buy the service. Therefore, set-top boxes were cheaper than the ones available in the market and pricing became an important strategy with Videocon across all its product lines. With contact to Thomson technology, Videocon d2h has developed a patented hardware and CAS system and this seem to work for them by cutting set-top boxes prices by half. The D2H prices were lower than its competitors such as Airtel and Tata sky as seen in the table. DTH| PACKAGE| NO OF CHANNELS| COST PER MONTH| COST PER CHANNEL| Dish TV| Titanium pack| 193| 332. 5| 1. 722797927| | Child pack| 190| 165| 0. 868421053| | Platinum| Shine Pack+1 free top up190| 312| -| | Gold| 165| 210| 1. 272727273| | Silver| 145| 125| 0. 862068966| | South platinum| 190| 312| 1. 642105263| | South Gold| 155| 190| 1. 225806452| | South Silver| 145| 125| 0. 862068966| D2h| Gold pack| 125| 150| 1. 2| | Diamond pack| 165| 275| 1. 666666667| Airtel| Super value| 110| 127| 1. 154545455| | New value| 118| 160| 1. 355932203| | Economy| 155| 221| 1. 425806452| | Mega| 177| 304| 1. 717514124| | Ultra| 184| 364| 1. 97826087| BIG TV| Value pack| 81| 90+ Taxes| 1. 111111 + Taxes| | Bronze pack| 111| 135+ Taxes| 1. 216216 + Taxes| | Silver pack| 123| 180+Taxes| 1. 463414 + Taxes| | Gold pack| 138| 225+Taxes| 1. 630434 + Taxes| | Diamond pack| 152| 270+Taxes| 1. 776315 + Taxes| | Platinum pack| 156| 315+Taxes| 2. 019230 + Taxes| TATA SKY| Super Hit pack| 63| 160| 2. 53968254| | Super Value pack| 103| 200| 1. 941747573| Super Value Kids pack| 104| 225| 2. 163461538| | Super Saver pack| 124| 275| 2. 217741935| Distribution Companies such as Videocon have a strong distribution and dealer network in India with presence in almost all cities. Moreover, Videocon has leveraged its tie up with channel partners, which are hard to break, in order to better penetrate the market and reach customers. * Videocon connected with Tech Mahindra as their IT partners and IBM to provide an excellent technology infrastructure. * Videocon’s, media arm Bharat Business Channel  and its partners offer scalable Conditional Access system (CAS) that protects content conveyed over cable networks.   With 75,000+ Distributor/Dealer/Sub-dealer base, Videocon provides the best regional content. * Channel partners have enabled Videocon to offer bulk services (value added services/active services/products) and decrease the distribution costs. The above points poses a major threat in front of the new entrant as Videocon d2h already serves with the channels and the new  entrant  will  have  to  persuade  the  channels  to accept its product through high margins, promotional allowances,  better  credit  facilities  and  advertising support, which will reduce the profits. Thus, Videocon d2h experiences a cost advantage as compared to new ent rants. BRAND EXPLORATORY CUSTOMER KNOWLEDGE DTH market in India is growing rapidly. This is estimated to grow at a rapid rate of 24%. With the government of our country deciding on digitizing the whole cable network, the potential for growth is really enormous. To tap this growing market, corporate giants across the country are making their presence felt in this growing DTH segment. While in most countries across the world, only 2 or 3 DTH operators operate, in India there are 6 DTH operators. The competition is really fierce and they are biting off each other’s market share for growth at this moment. But the fact to be noticed here is that the customer is the ultimate beneficiary. Find below the market share of the Indian DTH operators as on July 2011 DTH operator| Launched in | Market Share| Subscribers| Dish TV| Jun-05| 31%| 11000000| Airtel| Nov-08| 17%| 5600000| TATA Sky| Sep-06| 19%| 6000000| Sun Direct| Mar-08| 16%| 5500000| Big TV| Sep-08| 9%| 3600000| Videocon DTH| Apr-09| 8%| 3000000| Videocon was the last player to foray into the market with its Value for Money proposition of its DTH. As already shown in the exhibit before, Videocon DTH provides the best Value for Money across various entry packs. A Summary of the comparison across various DTH operators is shown below (Source: www. indiabroadband. com) VIDEOCON D2H Growth: Videocon D2H is growing rapidly. It is estimated to outpace Big TV in the following year. Videocon D2H is also the most successful brand in the last quarter. The growth of its brand is clearly visible. Videocon d2h acquired 7. 47 lakh subscribers in the first quarter of FY 2011, which is more than its competitors. Rapid advertisement spends is also planned for this purpose. Rs 800million is the allotted budget for ad-spends for 2012-13. They hope to increase their market share to 11% by the end of this year. Videocon’s potential in this emerging market can be tapped by this strategy only. The general BDI/CDI matrix indicates the following | | Category Development| | CDI:0. 027 BDI: 0. 0028| HIGH| MEDIUM| LOW| Brand Development| HIGH|   |   |   | | MEDIUM| Market Leader Positions Stronger base from which to build share|   | | LOW| Position of Videocon Cost of Obtaining Initial awareness and trial is high|   | The ad spending of Videocon is therefore justified as indicated by its BDI/CDI matrix. This is strengthened by the fact that Videocon has very less good will with respect to the total Assets it possess. This contributes to just 0. 0015% of the total assets and has been in a decline as indicated by the graph below. With this at the background, it was also intended to carry out a study to determine what factors influence the purchasing and recommending power of the user. The study was conducted based on reviews obtained from www. mouthshutreview. com. The data indicated the presence of two important variables. The significance of the same was tested. The two variables are: * Price and features(including Service) * Advertisement Based on these factors two hypotheses were formulated. These were subjected to statistical test based upon the data obtained from 30 reviewers. The variables had significant amount of co-relation between them and were identified as two important factors. The hypotheses based on these factors are Hypotheses: H1: Sale of Videocon D2H does not depend upon Price and features offered: Rejected H2: Sale of Videocon D2H is not influenced by advertisement: Accepted Descriptive Statistics| | N| Minimum| Maximum| Mean| Std. Deviation| Movie | 31| 1| 5| 2. 87| 1. 648| Quality of Display| 31| 1| 5| 3. 42| 1. 544| Service| 31| 1| 5| 3. 29| 1. 553| Interactive services| 31| 1| 5| 2. 81| 1. 662| Price| 31| 1| 5| 2. 97| 1. 169| Advertisement| 31| 1| 4| 2. 29| . 902| Valid N (listwise)| 31| | | | | Coefficientsa| Model| Unstandardized Coefficients| Standardized Coefficients| t| Sig. | | B| Std. Error| Beta| | | 1| (Constant)| 3. 065| . 169| | 18. 111| . 000| | REGR factor score 1 for analysis 1| . 911| . 172| . 706| 5. 294| . 000| | REGR factor score 2 for analysis 1| . 070| . 172| . 054| . 404| . 689| a. Dependent Variable: Recommendation| MEASURING BRAND STRENGTH: 1. This project has measured the Brand strength with respect to its overall sales recommendation provided by the users across the country. 2. The Score for recommendation depends on Price and features and does not depend upon advertisement spends. 3. The co-efficient indicate the fact that with a 0. 911 unit increase in price and features provided the brand strength in terms of its recommendation power increases by 1 unit. SOURCES OF BRAND EQUITY Videocon D2H tries to derive its brand equity from the following sources: * Logo * Corporate * Brand * Brand Ambassadors * Brand elements * Revamped Videocon logo * Brand * Characters: Chau and Maou * Punch line * Technology: MPEG-4 The two major sources of brand equity are brand awareness and brand image. Brand awareness further consists of brand recall and brand recognition. Based on our interviews, we found that D2H fares poorly along these dimensions, as respondents failed to confirm prior exposure to the brand. Especially along the brand recall dimension, D2H fares poorly as given the product category of satellite television, respondents failed to recall the brand. It can be thus said that Videocon marketers failed to establish the ‘brand node’ in the memory of the consumers and hence failed to create a brand association. A positive brand image happens when strong, favorable and unique associations are created in the memory. Strong and favorable associations have already been created in the minds, due to the secondary association of the corporate brand Videocon. However, the uniqueness association is still evolving. In an attempt to achieve this, D2H has managed to score a few points when it has tried to offer the LCD TVs with built-in set top boxes. D2H has a number of attributes that it competitors do not. D2H offers a wide range of regional channels. However, it is not cashing in on these brand attributes. It needs to be found out if consumers derive brand benefits out of these attributes. It may be the case that a large no. of regional channels are available but consumers attach no importance to them and hence derive no brand benefit. CBBE FOR DTH Shown above, is the Consumer based brand equity model theorized by branding Guru Kevin Keller. This model says that consumer based brand equity happens when consumers provide a differential response to marketing activities of the brand, and talks about how consumer knowledge affects their response to those marketing activities due to the brand equity. The base of the pyramid model talks about Brand Salience. Salience is the measure of how frequently the brand is evoked under various situations. We believe that the brand has a low salience chiefly due to the fact that it is a young brand has not got enough time to build brand equity. Also, it seems that the marketing spend by competitors is much bigger in terms of above the line communication. Albeit, one can say, that the name Videocon itself is a potent cue for brand recall. Brand performance is what the firm tells customers about the brand in their communications. So this will mean how the brand will perform, what features it will provide, and how the customer can benefit from its use. Brand performance includes dimensions that differentiate the brand. D2H differentiates itself by offering more regional channels, more total channels and bundled services as shown above in the pyramid. Brand imagery includes the way in which the brand attempts to meet the customer’s psychological needs. It is the way people think about the brand abstractly. The different intangibles that are abstract and can be linked to a brand are: user profiles, personality, values, history, heritage and experiences. Videocon has a long history in India as one of the pioneers in consumer electronics and D2H builds on this brand imagery. Also, the corporate brand Videocon stands for fairly reliable product quality for the mass market. The imagery that D2H has built includes entertainment variety, lot of consumer options, easy payment and channel flexibility. Brand judgment is formed by putting together all of the brand images and performance associations. The 4 judgments where D2H rates are as follows: Quality: Consumer may view Videocon as a fairly good quality brand which can bring all the values of its parent brand combined with reliability and efficient service. Credibility: Consumers rate Videocon low in terms of perceived expertise and this can be due to the presence of several international giants. However, in the D2H segment, the perceived quality will approximately be the same for all competitors. Consideration: Customers rate Videocon fairly high in terms of its inclusion in their consideration set. They will consider the brand to be relevant because strong and favorable associations have been created by the brand. Brand feelings are customer’s emotional reactions and responses to the brand. D2H, through its ad campaigns has generated the feelings that it is sort of the pioneer in offering the LCD with the built in set-top-box in India. Also, its campaigns generate a feeling that it is a technology intensive brand using all the latest technologies like MPEG-4 and so on. The ‘Direct Hai, correct Hai’ campaign generates the feeling that direct satellite technology is the best technology for the consumer. BRAND POSITIONING POD AND POP Points of difference are attributes or benefits that customers strongly associate with a brand, positively view it and believe they cannot find to the same extent with a competitive brand (Keller, Parameswaran, Jacob, 2011). D2H has set up a number of schemes and attributes to differentiate itself from its competitors. D2H has the following PODs: * TVs with built in STBs * More regional channels than competitors * More HD channels * Claim to be the first industry player to introduce 3D TV * User friendly payment system * Leverages the brand equity of Videocon and its experience with consumer business The HD DVR offered by D2H is the first in the industry and instantly differentiates it from its competitors. With a lot of hype being created about HDTV, D2H can set up an ideal platform that can be leveraged to extract benefits out of other HD offerings. Young urban consumers love to make transactions online and this will also help D2H in eliminating its fixed costs. The online payment system will further differentiate D2H on the convenience dimension. Points of parity are not unique to one brand but may be shared with other brands. (Keller, Parameswaran, Jacob, 2011). Category points of parity are necessary but not sufficient conditions for positioning. Competitive points of parity negate competitors’ points of differences. Especially, during product line extensions, it is critical that ideal POPs be clearly established to gain customer credibility and trust. Videocon sure has a long drawn consumer electronics background but it needs to create sufficient points of parity to convince the consumer that it is a serious player in the D2H industry. The POPs are as follows: * A generic Direct to home satellite television provider * Satisfies all the basic needs of a DTH provider * Provides options in the form of packages, products, services * Strong network of deals, service personnel and technicians * Call centers to address customer queries THREATS TO BRAND EQUITY RECOMMENDATIONS TO SUSTAIN BRAND EQUITY * Brand Architecture * Brand Hierachy * Brand Growth Strategy Bibliography: 1. http://www. videocond2h. com/wsc/products. aspx 2. http://www. videocond2h. com/wsc/packages. aspx 3. http://indiandth. in/Thread-Big-CBS-Prime-hops-on-to-Videocon-d2h 4. http://www. adgully. com/marketing/abhishek-bachchan-to-endorse-videocons-d2h. html 5.

Biography of Pancho Villa -- The Centaur of the North

Pancho Villa (1878-1923) was a Mexican bandit, warlord and revolutionary. One of the most important figures of the Mexican Revolution (1910-1920), he was a fearless fighter, clever military commander and important power broker during the years of conflict. His vaunted Division of the North was, at one time, the strongest army in Mexico and he was instrumental in the downfall of both Porfirio Dà ­az and Victoriano Huerta. When the alliance of Venustiano Carranza and Alvaro Obregà ³n finally defeated him, he responded by waging a guerrilla war which included an attack on Columbus, New Mexico. He was assassinated in 1923. Early Years Pancho Villa was born Doroteo Arango to a family of impoverished sharecroppers who worked land belonging to the wealthy and powerful Là ³pez Negrete family in the state of Durango. According to legend, when young Doroteo caught one of the Là ³pez Negrete clan trying to rape his sister Martina, he shot him in the foot and fled to the mountains. There he joined a band of outlaws and soon rose to a position of leadership through his bravery and ruthlessness. He earned good money as a bandit and gave some if it back to the poor, which earned him a reputation as a sort of Robin Hood. Revolution Breaks Out The Mexican Revolution broke out in 1910 when Francisco I. Madero, who had lost a crooked election to dictator Porfirio Dà ­az, declared himself president and called for the people of Mexico to take up arms. Arango, who had changed his name to Pancho Villa (after his grandfather) by then, was one who answered the call. He brought his bandit force with him and soon became one of the most powerful men in the north as his army swelled. When Madero returned to Mexico from exile in the United States in 1911, Villa was the one who welcomed him. Villa knew he was no politician but he saw promise in Madero and vowed to take him to Mexico City. The Campaign Against Dà ­az The corrupt regime of Porfirio Dà ­az was still entrenched in power, however. Villa soon gathered an army around him, including an elite cavalry unit. Around this time he earned the nickname â€Å"the Centaur of the North† because of his riding skill. Along with fellow warlord Pascual Orozco, Villa controlled the north of Mexico, defeating federal garrisons and capturing towns. Dà ­az might have been able to handle Villa and Orozco, but he also had to worry about the guerrilla forces of Emiliano Zapata in the south, and before too long it was evident that Dà ­az could not defeat the enemies arrayed against him. He left the country in April of 1911, and Madero entered the capital in June, triumphant. In Defense of Madero Once in office, Madero quickly got into trouble. Remnants of the Dà ­az regime despised him, and he alienated his allies by not honoring his promises to them. Two key allies he turned against him were Zapata, who was disappointed to see that Madero had little interest in land reform, and Orozco, who had hoped in vain that Madero would give him a lucrative post, such as state governor. When these two men once again took up arms, Madero called on Villa, his only remaining ally. Along with General Victoriano Huerta, Villa fought and defeated Orozco, who was forced into exile in the United States. Madero could not see those enemies closest to him, however, and Huerta, once back in Mexico City, betrayed Madero, arrested him and ordered him executed before setting himself up as president. Campaign Against Huerta Villa had believed in Madero and was devastated by his death. He quickly joined an alliance of Zapata and revolution newcomers Venustiano Carranza and Alvaro Obregà ³n dedicated to removing Huerta. By then, Villas Division of the North was the most powerful and feared military unit in the nation and his soldiers numbered in the tens of thousands. Huerta was surrounded and outnumbered, even though Orozco had returned and joined him, bringing his army with him. Villa led the fight against Huerta, defeating federal forces in cities all over northern Mexico. Carranza, a former governor, named himself Chief of the Revolution, which irritated Villa although he accepted it. Villa did not want to be president, but he did not like Carranza. Villa saw him as another Porfirio Dà ­az and wanted someone else to lead Mexico once Huerta was out of the picture. In May of 1914, the way was clear for an attack on the strategic town of Zacatecas, where there was a major railway junction that could carry the revolutionaries right into Mexico City. Villa attacked Zacatecas on June 23. The Battle of Zacatecas was a huge military victory for Villa: barely a few hundred out of 12,000 federal soldiers survived. After the loss at Zacatecas, Huerta knew his cause was lost and tried to surrender to gain some concessions, but the allies would not let him off the hook so easily. Huerta was forced to flee, naming an interim president to rule until Villa, Obregà ³n, and Carranza reached Mexico City. Villa Versus Carranza With Huerta gone, hostilities between Villa and Carranza broke out almost immediately. A number of delegates from the leading figures of the revolution got together at the Convention of Aguascalientes in October of 1914, but the interim government put together at the convention did not last and the country was once again embroiled  in a civil war. Zapata remained holed up in Morelos, only fighting those who ventured onto his turf, and Obregà ³n decided to support Carranza, mostly because he felt Villa was a loose cannon and Carranza was the lesser of two evils. Carranza set himself up as  President of Mexico  until elections could take place and sent Obregà ³n and his army after the rebellious Villa. At first, Villa and his generals, such as  Felipe Angeles, scored decisive victories against Carranza. But in April, Obregà ³n brought his army north and lured Villa into a fight.  The Battle of Celaya took place from April 6-15, 1915 and was a huge victory for Obregà ³n. Villa limped away but Obregà ³n chased him and the two fought at the Battle of Trinidad (April 29-June 5, 1915). Trinidad was another huge loss for Villa and the once-mighty Division of the North was in tatters. In October, Villa crossed the mountains into Sonora, where he hoped to defeat Carranzas forces and regroup. During the crossing, Villa lost Rodolfo Fierro, his most loyal  officer, and cruel hatchet man. Carranza had reinforced Sonora, however, and Villa was defeated. He was forced to cross back into Chihuahua with what was left of his army. By December, it was evident to Villas officers that Obregà ³n and Carranza had won: most of the Division of the North accepted an offer of amnesty and switched sides. Villa himself headed into the mountains with 200 men, determined to keep fighting. The Guerrilla Campaign and the Attack on Columbus Villa had officially gone rogue. His army down to a couple of hundred men, he resorted to banditry to keep his men supplied with food and ammunition. Villa became increasingly  erratic and blamed the Americans for his losses in Sonora. He detested  Woodrow Wilson  for recognizing the Carranza government and began harassing any and all Americans that crossed his path. On the morning of March 9, 1916, Villa attacked Columbus, New Mexico, with 400 men. The plan was to defeat the small garrison and make off with weapons and ammunition as well as to rob the bank and get revenge on one Sam Ravel, an American arms dealer who had once double-crossed Villa and a Columbus resident. The attack failed on every level: the American garrison was much stronger than Villa had suspected, the bank went unrobbed, and Sam Ravel had gone to El Paso. Still, the fame Villa gained by having the guts to attack a town in the United States gave him a new lease on life. Recruits once again joined his army and word of his deeds  was  spread far and wide, often romanticized in song. The Americans sent  General Jack Pershing  into Mexico after Villa. On March 15, he took 5,000 American soldiers across the border. This action became known as the â€Å"Punitive Expedition† and it was a fiasco. Finding the elusive Villa proved next to impossible and logistics were a nightmare. Villa was wounded in a skirmish in late March and spent two months recovering alone in a hidden cave: he dispersed his men into small squads and told them to fight on while he healed. When he came out, many of his men had been killed, including some of his best officers. Undaunted, he took again to the hills, fighting both the Americans and Carranzas forces. In June, there was a confrontation between Carranzas forces and the Americans just south of Ciudad Juà ¡rez. Cool heads prevented another war between Mexico and the United States, but it was clear that it was time for Pershing to leave. By early 1917 all American forces had left Mexico, and Villa was still at large. After Carranza Villa remained in the hills and mountains of northern Mexico, attacking small federal garrisons and eluding capture until  1920 when the political situation changed. In 1920, Carranza backed off a promise to support Obregà ³n for president. This was a fatal mistake, as Obregà ³n still had much support in many sectors of society, including the army. Carranza, fleeing Mexico City, was assassinated on May 21, 1920. The death of Carranza was an opportunity for  Pancho Villa. He began negotiations with the government to disarm and stop fighting. Although Obregà ³n was against it, Provisional President Adolfo de la Huerta saw it as an opportunity and brokered a deal with Villa in July. Villa was granted a large hacienda, where many of his men joined him, and his veterans were all given mustering-out pay and an amnesty was declared for Villa, his  officers, and men.  Eventually, even Obregà ³n saw the wisdom of peace with Villa and honored the deal. Death of Villa Obregà ³n was elected President of Mexico in September of 1920, and he began the work of rebuilding the nation.  Villa,  retired to his hacienda in Canutillo, began farming and ranching. Neither man forgot about one another, and the people never forgot Pancho Villa: how could they, when the songs about his daring and cleverness were still sung up and down Mexico? Villa kept a low profile and was seemingly friendly with Obregà ³n, but soon the new president decided the time had come to get rid of Villa once and for all. On July 20, 1923, Villa was  gunned down as he drove a car  in the town of Parral. Although he was never directly implicated in the killing, it is clear that Obregà ³n gave the order, perhaps because he feared Villas interference (or possible candidacy) in the 1924 elections. Pancho Villas Legacy The people of Mexico were devastated to hear of Villas death: he was still a folk hero for his defiance of the Americans, and he was seen as a possible savior from the harshness of the Obregà ³n administration. The ballads continued to be sung and even those who had hated him in life mourned his death. Over the years, Villa has continued to evolve into a mythological figure. Mexicans have forgotten his role in the bloody Revolution, forgotten his massacres and executions and robberies. All that is left is his daring, cleverness and defiance, which continue to be celebrated by many Mexicans in art,  literature, and film. Perhaps it is better this way: Villa himself certainly would have approved. Source: McLynn, Frank.  Villa and Zapata: A History of the Mexican Revolution. New York: Carroll and Graf, 2000.