Ethos Logos and Pathos in Squealer free essay sample

OK. In the book The Animal Farm Squealer, the pig, shows some amazingly intricate attributes. His capacity to convince the creatures to do or think anything is inconceivable. Squealer got even the creatures to accept that Napoleon was a decent pioneer, which we as a whole know isn't correct, for numerous years. I trust Orwell made Squealer to get us to see how controlled the individuals of Russia were, during circumstances such as the present. Orwell composes â€Å"†¦Squealer would converse with tears moving down his cheeks†¦ â€Å", indicating squealer knows about abstract gadgets and how to utilize them (Orwell100). Clearly Squealer is tricky and brimming with himself realizing that he is more intelligent than different creatures. Ethos is the capacity to create validity for a source, or like, a commercial or something. Squealer utilizes Napoleon’s believability of being their â€Å"savior† to persuade the creatures not to revolt and to stand consistent with Napoleon. Just by the way that Squealers talks were articulate nobody at any point addressed him lying or faking the creatures presumed nothing. We will compose a custom article test on Ethos Logos and Pathos in Squealer or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Creatures were resolved to buckle down (Orwell 85). Squealer utilizes the historical backdrop of the ranch to attract the animals. Sentiment is the capacity to take advantage of audience members emotions. Squealer utilizes a lot of feeling. At the point when Squealer cries during his discourse he is indicating poignancy (Orwell100). His capacity to cry on line like that is wonderful. Squealer has got everybody in their sentiments. Squealer endeavors to persuade all regarding the animals that their life is better than it was with rancher Jones. A case of Squealers tenderness would be â€Å"Besides in those days they had consistently been slaves and now they were free, and that had a significant effect, as Squealer didn't neglect to point out† (77). Logos is convincing by the utilization of thinking. Logos likewise alludes to rationale and the viability of its supporting proof. Squealer much of the time presents logos, a model would be â€Å"â€Å"It had all been demonstrated by archives which he deserted him and which we have just barely discovered† (55). Squealer every now and again presents â€Å"evidence† to show different creatures that life is preferable now over it was previously. The main part of the creatures in the story trust him despite the fact that we as a whole realize that the ‘’statistics’’ were phony.

Comparing Judaism and Islam Essay

Judaism and Islam are two of the world’s most established, and biggest monotheistic religions. These religions share an assortment of customs, convictions, and even practices. And yet, there are sufficient contrasts to cause the two religions and societies to restrict each other significantly. Indeed, even a few similitudes between the two have been the wellspring of contention for a large number of years. Both the Jewish and Muslim confidence trust in one God. Being monotheistic methods simply that, the faith in one God. This is the most evident comparability between the two religions. Truth be told a Muslim is characterized as any individual who says â€Å"There is no God yet God, and Mohammed is the delivery person of God.† and the fundamental belief of Judaism says â€Å"Hear, O Israel! The Lord is our God, the Lord is one.† Judaism and Islam both have Holy Books from which strict lessons are taken. The Muslim Holy Book is known as the Quran, it is spelled in English from multiple points of view Koran, Kuran, this is on the grounds that Arabic is difficult to interpret. The Quran is the expression of God as delighted by the prophet Mohammed. The Jewish Holy Book is alluded to as the Hebrew Bible. The initial five books of the Hebrew Bible is known as the Torah. This is the piece of the holy book spreads out an arrangement of good and strict direct. The Hebrew Bible was assembled in the first century A.D. by rabbis and educators of the Jewish content. The Hebrew Bible and the Quran both set up an arrangement of law for the supporters of the Jewish and Muslim religions. The Hebrew Bible, the book of the Jewish confidence sets up to a greater degree a set of accepted rules, an arrangement of good and strict lead that is known as the halavhah. This tends to how families ought to be run, individual morals and habits, social obligations, and what individuals of the Jewish confidence ought to and ought not eat. Dietary rules are significant in the Jewish religion, everything that is eaten must be Kosher, which means it is readied a specific way. The Bit goes one stage more distant in defining limits for it’s adherents. This book of the Muslim confidence sets the principles for an Islamic state. Likewise there are severe guidelines on ladies, families, and day by day life that are tended to in profound detail in the Quran. Polygamy is acknowledged in the Quran, a man may have no more that four spouses. What's more, ladies are really expected to be for the most part equivalent to men, yet modest. Equality of ladies isn't constantly drilled in some Middle Eastern and Islamic nations. Similarly as with most religions Islam and Judaism have an assortment of occasions. Some are to honor an occasion of the past, some to commend another year, or perhaps the death of a specific number of years. Ramadan, an occasion praised for the most part by Sunni Muslims, occurs during the ninth month of the Muslim year. This was the month when the Quran was delighted for the direction of humankind. During this blessed month Muslims quick and swear off sex during the sunlight hours. It is a blessed time and is paid attention to very. In the Jewish confidence there is a comparable occasion called Passover. This occasion goes on for seven days and commerates the redemption of Israel from subjection. Passover all the more explicitly alludes to the night when the blessed messenger of death disregarded the places of all in Egypt slaughtering the principal conceived of each home that didn't have lambs’s blood around the entryway. During this occasion Jews are allowed distinctly to ear unleavened bread called matzo during the light hours, much like the Ramadan fasting. Jews likewise hold feasts during the initial two evenings of this occasion. A place of love is a significant segment of most religions in our present reality. Islam has the Mosque, a position of petition and instructing. Judaism has the Synagogue, additionally a position of supplication and educating. In both these spots individuals assemble to play out the traditions that are spread out in their strict sacred texts. Not at all like a few religions on the planet today both Judaism and Islam require their devotees to implore on different occasions a day. Jews ask three times each day, once in the first part of the day, once in the early afternoon and once at night. Despite the fact that this training is even more an individual decision than the exacting rules of supplication set in the Muslim religion. In the Quran there are five mainstays of the Muslim confidence: The first is calling of confidence which fundamentally implies a Muslims should continually and transparently declare their confidence. The second is supplication, which happens five times each day. The third is offering donations to the penniless. The fourth is fasting during the Muslim sacred month of Ramadan. What's more, the fifth is the journey to Mecca. The second mainstay of confidence is theâ practice like the Jewish practice. Five times each day Muslims must ask confronting the sacred city of Mecca. This anyway is an exacting supplication, perhaps somewhat unique in relation to the Jewish convention, yet at the same time a similar fundamental idea. Judaism is the most established of the three significant monotheistic religions. The religion started in the hour of Abraham which would have been around 1900 B.C, more than 3,000 years prior. From numerous points of view this has made the Jewish religion and it’s adherents exceptionally solid in their convictions. Islam, then again, was not established until 570 A.D., somewhere in the range of 2,000 years after the start of Judaism. Numerous Jewish adherents will utilize this distinction as a contention. They are the more established of the two religions, thus they were the main individuals in the Holy Land (Israel/Palestine) thus they ought to be qualified for it and nobody else. In any case, Abraham had two children, Issac the pioneer of the Hebrew individuals and Ishmael, the pioneer of the Arab individuals. Despite the fact that not all Muslims are Arab, most of the Muslims in Israel are Arab. So Muslims will utilize this contention by saying that Ishmael was the primary child of Abraham and God disclosed to Abraham that He would deal with his initially conceived, so the Muslims have the same amount of right to the zone as the Jews, regardless of who was there first. Despite the fact that there are numerous similitudes among Islam and Judaism, the couple of contrasts anyway enormous or little appear to extraordinarily exceed the astounding similarities for the a large number of supporters of the two convictions. These distinctions just as the proceeding with contention over the guaranteed place that is known for Israel/Palestine proceed with today to raise the war in the consecrated zone and drive a wedge much further between the two gatherings. The genuinely alarming piece of this is Holy Wars are amazingly difficult to determine. At the point when two gatherings are battling about land that was guaranteed to them by a perfect substance that’s presence can’t even be demonstrated, there aren’t a mess of alternatives for harmony. All the world can do is teach themselves and attempt to acknowledge the various religions and keep on searching for a type of bargain.

How Coaches Help ADHD Students Cope With School

How Coaches Help ADHD Students Cope With School ADHD School Print How Coaches Help ADHD Students Cope With School The Edge Foundation describes their approach to ADHD coaching for teens By Keath Low Keath Low, MA, is a therapist and clinical scientist with the Carolina Institute for Developmental Disabilities at the University of North Carolina. She specializes in treatment of ADD/ADHD. Learn about our editorial policy Keath Low Updated on January 18, 2018 ADHD Overview Symptoms Causes Diagnosis Treatment Living With In Children Hero Images / Getty Images The high school and college years can be a particularly challenging time for a young person, especially for one with ADHD. These students are making the transition to adulthood, and independence, responsibilities, and expectations are increasing. Luckily, there are a growing number of support systems and programs that can be put in place to help students with ADHD. One of these is an ADHD coach. The Edge Foundation is a program that provides coaching for this age group. To help understand more about ADHD coaching in high school and college, I turned to the Edge Foundation staff for answers. High School Student With ADHD Edge Foundation Staff: Being a teen is tough. Being a teen with ADHD is even harder! Regular tasks, like homework, often feel harder than they should. Students with ADHD often have to work harder and longer than other people do in school and have to make an extra effort to communicate with their family and friends. Kids with ADHD can feel even more alienated and at sea than most teens, putting them at risk for dropping out, drug use and risky behavior. College Students With ADHD Edge Foundation Staff: The new independence combined with the academic demands of college life is tough for most students. But for students with ADHD, these challenges can feel overwhelming. Students become completely responsible for how they use their time. They are expected to attend classes and study each day without a teacher or parent to help them stay on track. They organize their own schedules, choose friends and social activities, and figure out when, how much, and even how to study. Major Challenges for High School and College Students With ADHD Edge Foundation Staff: There are seven major areas that most students with ADHD struggle with: SchedulingGoal SettingConfidence BuildingOrganizingFocusingPrioritizingPersisting at Tasks What Is ADHD Coaching And How Can It Help? Edge Foundation Staff: ADHD coaching is a rapidly growing field. The International Coach Federation currently boasts 12,000 members. Thats up from just over 2,000 members eight years ago. The reason for this growth is that people are recognizing the benefits of life coaching in their pursuit of career and life goals. Academic coaching at the college level is already recognized as an effective tool. At some colleges and universities, staff have been trained to serve as part-time coaches to help students with academics. Duke University, Landmark College, and the University of North Carolina, for example, offer on-campus coaching to students. Other institutions have experimented with peer coaching. A few for-profit companies are offering coaching across the country to college freshmen as a way to increase students academic success and colleges student retention rates. Professional and personal coaching is a highly effective intervention and support mechanism. When combined with other more traditional approaches, including medication and therapy, coaching will help students with ADHD to achieve their full potential in academic, social and other life pursuits. Coaching strategies are tailored to individual student needs to make the most of their strengths. A coach is not a doctor or teacher but rather an advocate who works with you to help you manage life to the fullest. Students and their coaches talk regularly and check in about academic and personal pursuits. Coaches can help identify strategies to stay organized, utilize your time well, and stay on track in your classes. A coach can help remind you to make good choices and take care of yourself emotionally and physically. A coach also can help you improve the relationships in your life with friends, peers, professors, and family members. Your coach is there to talk to, strategize with, and advocate for you as long as you need. Typical Coaching Session Edge Foundation Staff: At the Edge Foundation coaches have 30-minute individual sessions a week with their students during the 10-month academic school year. Aside from these 40 sessions, coaches may also communicate with students via email and phone throughout the week. Because coaching can be done over the phone and via email, it’s not necessary to meet with your coach in person. What’s more important is finding a coach who is qualified in meeting the needs of teens and young adults. Why Should Parents Consider an ADHD Coach for Their Child? Edge Foundation Staff: A coach can help provide a steady guidance during a time where a young person’s job is to break away from their parents and forge out on their own. The same young adult that won’t listen to their parents’ advice may be able to hear what they need to do from an ADHD coach. Coaching can mean the difference between success and failure for students with ADHD.

The American Museum of Natural History Anthropology

The American Museum of Natural History: Anthropology The American Museum of Natural History has many exhibits that demonstrate many aspects of anthropology. The Museum is located on Central Park West between W81st and W77nd streets. The museum is an excellent place to open oneself to many new ideas and cultures. When looking through the museum the exhibits that are anthropological could enhance ones understanding of a culture. The museum is very big and a lot of time is needed to get the most out of it. The following exhibits that demonstrate many aspects of anthropology are located on the first, second and third floors. The first floor has American Northwest Coast Peoples, Eskimos, Human Biology and Evolution. The second floor had†¦show more content†¦Aztecs our very popular for their monuments and stone sculptures. Their most popular monument is this stone of the sun known as the calender stone. It includes allthe elements of a calendrical system, but it is not a calender. All the symbols on this calender stone relate to the sun and accent. It also expains the role of the sun in the aztecs belief and culture. The aztec preform many rituals that have been drawn on the stone. In the museum they colored in parts of the stone to explain what the deseigns meant. Look at the picture in the back to fully understand this. The orange part of the stone, which is the face in the middle, is the sun god ( Tonatiuh ). The yellow orange, which surrounds the sun god, is cosmogonic myths of the Aztecs. The blue, which is just outside the myths, is emblems referring to the four cardinal directions. The pink, which is outside the cardinal directions, is the 20 day signs of the 260 day ritual calender. The yellow, which is located after the ritaul calender, is the disc of the sun. The red, which is the end of the stone, is 2 fire serpents. The green, the last design on the stone, is the date 13 need which is supposed to be the birth of the sun. This stone expresses the great beliefs the aztecs had for the sun. They were a people of great design and expression for their culture. Also in the same exhibit of the aztec stone was the Colossal Olmer Head. This looked likeShow MoreRelated The American Museum Of Natural History: Anthropology Essay1870 Words   |  8 Pages  Ã‚  Ã‚  Ã‚  Ã‚  The American Museum of Natural History has many exhibits that demonstrate many aspects of anthropology. The Museum is located on Central Park West between W81st and W77nd streets. The museum is an excellent place to open oneself to many new ideas and cultures. When looking through the museum the exhibits that are anthropological could enhance ones understanding of a culture. The museum is very big and a lot of time is needed to get the most out of it. The following exhibits that demonstrateRead More Development of Anthropology as a Discipline in the United States1580 Words   |  7 PagesDevelopment of Anthropology as a Discipline in the United States I. Early History of Anthropology in the United States 1870-1900 â€Å"The roots of anthropology lie in the eye-witness accounts of travelers who have journeyed to lands on the margins of state-based societies and described their cultures and in the efforts of individuals who have analyzed the information collected. In the late 1960’s and early 1970’s, a number of anthropologists recognized that the practice of anthropology was intimatelyRead MoreThe Father Of American Anthropology906 Words   |  4 Pagesand emotionally stable third of mankind, all races would be present.† – Franz Boas Franz Boas has been called the â€Å"Father of American Anthropology.† Dr. Boas did not obtain his degree in anthropology, but went on to help create the four fields of anthropology and teach many of the most well-known anthropologists of today. His contributions to the field of cultural anthropology alone are magnificent, Dr. Boas and his students had managed to completely alter how we as a society viewed race and cultureRead MoreA country, a region, a belief, people will proud of the truth will always stand the test of time.1400 Words   |  6 PagesNational Museum of the American Indian (NMAI) opened to the public. 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Moreover, the term Australopithecus means â€Å"southern ape† and the term afarensis is based on the location where the first of its kind were found, in EthiopiaRead MoreEssay about Exploring The Natural History Museum2058 Words   |  9 PagesThe Natural History Museum is extraordinary place to explore and learn. It’s fun and breathtaking. The museum served as an agricultural fairground from 1872 until 1910. The original structure of the building from the 1913 and today’s structure are combined with a blend of many styles. Like a Spanish Renaissance ornamentation in the terracotta trimmings. There is a Romanesque style in the arched windows and the brick walls. The Beaux-Arts tradition is a T-shape floor plan. The building measures 75Read MoreMuseums Essays10752 Words   |  44 PagesMuseum Museum, institution dedicated to helping people understand and appreciate the natural world, the history of civilizations, and the record of humanity’s artistic, scientific, and technological achievements. Museums collect objects of scientific, aesthetic, or historical importance; care for them; and study, interpret, and exhibit them for the purposes of public education and the advancement of knowledge. There are museums in almost every major city in the world and in many smaller communitiesRead MoreEssay on Controversial Findings748 Words   |  3 PagesThursday, January 13, 2000 it was announced that studies of the Kennewick Man were complete and dated to 9,320 and 9,510 years old, making it Native American therefore making it subject to the Native American Graves Protection and Repatriation Act (NAGPRA) which refers to defining the term Native American, and who remains found to be Native American should belong to. In a letter to the Corps of Engineers the National Park Se rvice said that the remains would be subject to NAGPRA, thus giving the remainsRead MoreNative Cultures Have Been Studied And Depicted In Many1165 Words   |  5 Pagessculptures, wood carvings, and eventually in museums. Unfortunately, most of the material displayed in these art forms was inaccurate, either through presenting false or dramatized information. From the beginning, these cultures were thought of as the past, non-evolving, prehistoric peoples. Though they certainly still existed, as they do today, they were not used for their knowledge and opinions in representing their cultures appropriately and accurately. History of Representing/Exhibiting Native CulturesRead MoreNatural Selection And Human Evolution1198 Words   |  5 PagesBiological Anthropology Biological anthropology, also known as physical anthropology, is the study of human evolution defined by Anthropology Professor Dr. Craig Palmer at the University of Missouri. Evolution is the changed caused by natural selection. The effect of the inheritable elements on their own frequency in succeeding generations. (Inheritable elements replaced the words generations). The variation within species and reproductive success are the basis of natural selection. Natural selection

Leadership From A Christian Worldview Essay - 6377 Words

Introduction From a personal perspective, leadership from a Christian worldview is about transforming your skills, abilities, and knowledge of the vision of life, beliefs, values, and principles. Due to the differing worldviews as a leader from a secular or biblical perspective, the ways of life as a leader divert the values that guide us, beliefs that direct us, and principles that motivate us to act or behave a certain way. Jesus lives in disciples, and we should all be living as his light and world. In Paul’s plea he stated, â€Å"Follow my example, as I follow the example of Christ† (1 Corinthians 11:1, New International Version). Not everyone is in the public eye, but everyone is in the eye of someone, and there he or she is a leader. I will discuss my growth and development into the leader from a Christian worldview and from course material as support. Christian Worldview Leadership Core Attributes Atkinson (2014) believes effective leadership displays, â€Å"No person is less divine than another, and therefore no person is less than another† (p. 145). Throughout the bible, there are many people in scripture that God placed in leadership roles. Jesus, David, Moses, Paul, Peter, Abraham and many others are some of those leaders. There are core attributes discussed in the lecture that personally reflect my opinion of what an effective leader of Christ needs such as, a shared vision, model of the way, empowerment of others, challenge of the process, and encouragement of the heart.Show MoreRelatedWhat Is Outstanding Customer Service, Friendly Team Members?1443 Words   |  6 Pagesto mind when you bring up Chick-Fil-A. As we all know from our personal escapades, you can’t bring up those same qualities when talking about many businesses, especially if the discussion is centered around prowess in the fast food industry. When judging off the aforementioned qualities, th ere really is no additional fast-food company that can compete with the Chick-fil-a experience. This is due to the very intentional servant style leadership that is portrayed and enforced by the company s leaderRead MoreGraduate Education And My Worldviews1259 Words   |  6 PagesGraduate Education and My Worldviews Puja Adhikari Belhaven University MSL 601 Dr. Lori Wilson 03/17/2016 The course, â€Å"Introduction to Graduate Education†, is very essential to a graduate student. It helps us to know, learn, and understand about the graduate program in overall. This course will not only help boost other future courses but will be helpful in the workplace too. From this course, I will be able to learn more about fundamental research, critical thinking, and writing skillsRead MoreComplementarian Interpretation. Edward Donnelly Begins953 Words   |  4 Pagesis there so much controversy around this verse if it is so clear?† Donnelly’s answer is simply that many Christians have been brainwashed ‘by the spirit of the age’ and succumb to the pursuit of cultural relevance and pragmatism over biblical faithfulness. For over nineteen hundred years, Donnelly points out that Christians have understood this passage to mean that Paul prohibits women from teaching publicly or holding ruling office. Donnelly recognizes that there are those who have developed biblicalRead MoreThe United States Of The Defense Of Marriage Act ( Doma )834 Words   |  4 Pagesdeclared just prior to the 2008 General Election, â€Å"We are five days away from fundamentally transforming the United States of America.† Fast forward seven and a half years later and the now President Obama has made good on this threat. 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Praxis From A Christian Worldview1421 Words   |  6 Pagesvs. Praxis from a Ch ristian Worldview In Thinking for the Sake of Global Faithfulness, Thabiti Anyabwile, reminds us that we are called to be thinking people As Christians, he says, â€Å"we are called to love the Lord our God with all our mind, all our intellect, in the cause of being faithful to God and enjoying Him forever† (2011, p. 82). In considering an alternate worldview, such as socialism, careful mindfulness should be applied. It must be done with logic and, as good Christians, with heartRead MoreCase Study : Sears Holding Corporation1571 Words   |  7 Pagesretain quality employees. Human resource department works with all levels of leadership to ensure that the organization is filled with the right employees to keep the company competitive in their fields (Lecture 7, 2011). 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Leadership is the processRead MoreSimilarities Between Christianity And Buddhism807 Words   |  4 Pageslargely on the teachings of a single man; Siddhartha Gautama, the Buddha in the case of Buddhism, and The Lord Jesus Christ in the case of Christianity. On the other hand there are various differences between these two religions. In the Christian worldview, God created all things in six days and on the seventh day he rested because in that moment he witnessed all things were good. Whereas in Buddhism, before Siddhartha Gautama was able to achieve the nirvana state and become â€Å"Buddha.† Neither

Kiwi Series Free Essays

Kiwi Series #1 My choice of artwork for this essay is titled Kiwi Series # 1. This painting is made by Dennis Wojtkiewicz in 2005. The size of this painting is 36 by 66 inches. We will write a custom essay sample on Kiwi Series or any similar topic only for you Order Now The medium used in this painting is the oil on canvas. I chose this painting because it appeals to my sense of aesthetics and also it has the most interesting use of texture. This painting is an excellent example of our sight being able to activate other senses. The presentation of the translucent fruit and fuzzy skin is so convincing that we have a visual and a tactile reaction and for some, a sensation of taste. The painter has used actual texture in this painting. In this essay, I will talk about the subject matter and then the content. I will also be analyzing each element and principle of design in the painting’s composition in an attempt to look at it much more deeply and understand it better. Kiwi Series # 1 is a painting of a  kiwi fruit, which is cut into half. It is placed on a table or some hard surface. The painter has drawn every little detail of the fruit  in the painting. The seeds, the internal minor lines in the fruit, and the difference in textures are done with great enthusiasm and passion. This painting makes me calm and relaxed because of the colors used in this painting and also its overall appearance. The Elements: There are different kinds of lines used in this painting. The artist has used some curvy lines near the edge and the center of the fruit. Straight lines are also used in this painting. Some lines are thick and some are thin, separating the seeds and the showing the opaqueness of some parts. The painting itself is a rectangle shape. The  shape of the fruit is objective. There are many other smaller shapes in the painting. The shape of the seeds is oval. The center of the fruit gives kind of semi-circle look. The row of the seeds looks like a thin petal of  a flower. The fruit itself is looking like a semi-circle. There is a great amount of contrast. This painting  has a photography value in which the  artist has used light part against the  dark  part. Chiaroscuro is also evident due to the illusion of light and shadow as the light source is coming from the top. Casting shadow on the table. There are areas of strong contrast such as the light color of fruit against the dark background. Sfumato is also evident in this painting. The dark colors of the seeds also create contrast against the light color of the fruit. Also there is contrast of the seeds against the bright  area near it. The color is a local color as it replicates the appearance of the real world. The colors are natural. The fruit is green and light green in color. The seeds are black. A slight brown color is also used near the edge of the fruit. The texture is simulated. If someone would touch this painting, they would feel slight bumps of the paint. For the most part, the artist has simulated the texture of the fruit. The background of the painting appears to be smooth. There is not much space in the painting. The figure is right at the forefront of the painting so the painting has shallow space. The background is dark  and we could not see anything except the fruit. Principles: The balance in this painting is symmetrical. The right side is very similar to the left side. If I were to draw a line in the middle of this painting, the visual weight on both sides of the painting would be the same. The painting is populated almost the same on both sides. The dominant part in this painting is the half-cut kiwi fruit. It occupies almost 85% of the space of the painting. Kiwi fruit is the biggest thing in the painting and it is the most important aspect of the subject matter. The same shape of the seeds in the painting creates harmony. Also the bright row that contains seeds is also of the same shape so they are the unifying factor in this painting. This work is not economical at all. There is a great amount of details and attention given to the figure. In my opinion it is highly realistic and the artist has drawn it with great interest. How to cite Kiwi Series, Papers

Preparing For This Paper Was Both Educational And Upsetting. My Origin

Preparing for this paper was both educational and upsetting. My original plan was to compile information about the marketing strategies pertaining to my company, Golden American Life Insurance. In doing so, I retrieved information from the marketing department and the sales force. As I continued my research, I began interviewing upper management in both the marketing and sales departments; this is where I ran into a problem. It seems that the information related to the marketing strategy of Golden American Life is private and confidential; thus I would not be able to write my paper on what I had originally planned. My next thought was to write a fictitious paper on how I would handle the marketing strategies at Golden American Life. However, I decided against this because I don't want to put my job in jeopardy in any way, shape or form. I personally feel this could compromise my job or at least the trust I have built up with my superiors and I feel it would be best to steer clear of this subject all together. Having decided not to write about the marketing strategies related to the company I work for; the next step was to decide what I should write about. I started to look for some recourses that I had easy access to. My brother-in-law races motorcycles and has access to various marketing materials and personal knowledge about Honda motorcycles. I also was able to find information on the Internet about motorcycles and about Honda. I felt that because I had a personal interest in the subject, it would be educational and simulating to do my final research paper about Honda motorcycles. I also feel that the trust I have built with the company I work for will not be violated. In 1948, armed with only $3200, Soichiro Honda opened The Honda Motor Company. Shortly thereafter, in 1959 he opened The American Honda Motor Company so that he could bring to pass his dream of building a high performance motorcycle and marketing it to the world. During the 1960's the type of motorcycles bought by Americans changed considerably. The sales of motorcycles also changed; increasing by over 800,000 from 1960 to 1965. In the early 60's the major competitors were Harley-Davidson of U.S.A, BSA, Triumph and Norton of the UK, and Motto-Guzzi of Italy. Out of these competitors, Harley-Davidson held the largest market share with sales in 1959 totaling 6.6 million dollars. Many of the motorcycles produced by these companies were large and bulky, which helped lead to the stereotypical image of a motorcycle rider; someone who wears a leather jacket and is looking for trouble. The Boston Consulting Group ( BCG ) report was initiated by the British government to study the decline in British motorcycle companies around the world, especially in the USA where sales had dropped from 49% in 1959 to 9% in 1973. The two key factors the report identified were: market share loss and profitability decline; and large scale disadvantages in technology, distribution, and manufacturing. The BCG report showed that the success of the Japanese manufacturers started with the growth of their own domestic markets. The high production for domestic demand led Honda to experience economies of scale proportion as the cost of producing motorbikes declined with the level of output. This allowed Honda to achieve a highly competitive cost position which they used to penetrate into the US market. The basic philosophy of the Japanese manufacture is that high volumes per model provide the potential for high productivity. They also believe in putting capital back into production and using highly automated techniques. Thus, their marketing strategies are directed towards developing these high model volumes, hence the careful attention that we have observed them giving to growth and market share. The report goes on to show how Honda built up engineering competencies through the innovation of Mr. Honda. They also distinguished themselves from other companies by deciding to set up their headquarters in the west coast of America and not relying on distributors to sell their product. The BCG found that the motorcycles available before Honda entered the market were designed and marketed toward a limited group of people such as the police, army etc. However,